➞ Mission

To guide the young professional through the gap from education to family & career leadership by helping them navigate their spiritual, professional, and relational world along the way.

The Yo Pro accomplishes this through:

• Multi Generational Perspectives

• Monthly Truths from Notable Executives

• Easy-To-Read Content that Fills Your Mind with Good

• A Guide to Help You Level Up as a Young Professional

Our aim is to create encouraging yet challenging, action-oriented content for the young professional to help them flourish as they navigate the world.

➞ Vision

By the end of 2025, we envision:

• Newsletter — 12 Executive Guest Writers a part of our community. 48 action-driven newsletters with higher engagement than industry average.

• Branding — Easily digestable branding that doesn’t steal from content but adds value to the user experience.

• Community — 500 Subscribers.

➞ Values

At The Yo Pro, we create content with five values in mind:

1. Authenticity - Lead with vulnerability.

2. Empathy - Communicate with compassion.

3. Excellence - From design to newsletter, exceed audience expectations.

4. Relationship - Build relational community not subscriber counts.

5. Journey - Guide and commit to the young professional through their highs and lows.